The protagonist of Korea’s ‘hip Buddhism’ craze, Haetal Company—which swept the Buddhist expos in Seoul, Busan, and Daegu and sold out its Yongsan pop-up—is finally releasing its first book. By reinterpreting Buddhism—once perceived as difficult and unfamiliar—into a lifestyle perfectly tailored for modern life through witty copy and iconic design, Haetal Company has emerged as the hottest brand today. A disruptive force shaking up not just the Buddhist world but the entire goods market, Haetal Company has now stepped beyond the boundaries of religion and merchandise onto the publishing stage. Its first result is 『Enlightenment!』.

True to form, Haetal Company rejects the ordinary. They carefully selected 108 Buddha teachings to rescue ‘infant sentient beings’ trapped in affliction, then translated them into Haetal Company’s language for this book. Perfect for anyone to read easily and understand immediately, even without knowing scriptures or Buddhism. It also includes unique handwriting missions never seen in any other copybook—like writing talismans, connecting dots, and performing 108 prostrations by hand—completely eliminating any chance of boredom. This is the essential item for your 2026 New Year’s mind training: the grand launch of the ‘Self-Enlightenment Project to Overcome 108 Distractions’.

• Original Title : 깨닫다!
• 264 pages
• ISBN : 9791130673448

Delivery policy

We provide Express Shipping delivery service using FedEx Priority.

* Shipment processing time
All orders are processed within 5 business days

* Our courier partners
We work  with only fast and reliable courier services to deliver our goods across the countries we deal with
Our courier partners: FedEx
All standard delivery estimated time: 3-5 Business days after shipment processing.

Refund requests due to the rejection of import by the customs of importing countries cannot be accepted. Please check the import regulations of your country before placing an order.

VAT and Import Taxes may have to be paid at the reception of the order. 

From July 1, 2021. VAT is charged on all commercial goods (E-commerce consignments) imported into the EU, regardless of value.
Therefore, the reimbursement of an order is not accepted by Now In Seoul if the client refuses to pay taxes of the order.